To promote the release of Paul Rodriguez's third signature skate shoe, Nike SB has created a microsite based around the 'Today Was A Good Day' TV ad for the shoe.
The site features a full, 2:20 version of the ad featuring cameos by fellow Nike SB team members Eric Koston and Theotis Beasley; Basketball legend Kobe Bryant; and Ice Cube, probably best known for his role as Danny Rich in Anaconda. It's well worth a watch.
The shoe itself is coming out in this lovely red colourway in September. I like it lots.